The Domain Authority is
measured as extent power of domain name & scored from 1-100 based on the
performance of a website in the search results.  The measurements of domain authority is one of
many search engine ranking factors which are domain age, size and popularity with
the metric credited to Moz is referred to domain authority.
All search engines want to
provide users with a website or blog results that can be safe and reliable. Today
day by day new sites are popping up and many of them don’t last due to certain
reasons. Why domain authority is an indicator of trust? The reason is that the
website has longevity. Domain popularity is measured in part by the number of
inbound links from quality sites that a domain has.
Why Domain Authority is an Indicator of Website Trust?
Inbound links to a domain
are a signal that the website has useful information which is worth sharing
.This is only a reason that white hat SEO link building campaign is so vital. Tactics such as blogging and blog
commenting, quantity & quality of links(trusted links) pointing to a domain,
press release distribution, directory and profile submission, backlinks explore
article marketing, relevance of keywords and social media networking help to
build inbound links to a domain and thus generates traffic over time.

The size of a website or a
blog on a top level domain contributes towards its authority because the correlations
of the number of pages that exists on a domain with the amount of content that
can generate inbound links.

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