Apple released three new ads, which should prompt Android users to switch to the iPhone. The campaigns are under the slogan "Life is easier with the iPhone".
In three videospots, Apple tries to give the iPhone a new impetus. Android users - who are now in the majority, are supposed to be brought to the iPhone. Is that possible?
In previous videos on the same theme, Apple highlighted features like music, privacy, and photos. In the new spots, Apple focuses on security, contacts and performance.
Also a new micro-site on the same topic has Apple launched. Here, Android users receive information on how they can interact with their data to iOS.
Apple has also developed a new advertising saying, "Life is easier when you switch to the iPhone".
We have embedded the three videos with the titles "iPhone - Smooth", "iPhone - Security" and "iPhone - Contacts" for you.