is constantly making changes to their search engine algorithms, from user experience
changes, ad unit changes, web spam and core search changes and much more.  Google gives a reason why there are no more
frequent Panda Updates: It is about the evaluation of the data and their
quality. Some Google updates you do not get with, others. Every year thousands
of adjustments made ​​to the algorithms, which are responsible for indexing
and playout of search results. Their effects are usually so small that they are
barely visible to someone.
situation is different with major updates that are targeted to specific aspects
of Web pages, including the Panda updates. For them it's all about the content
of the considered sites. Is the information value too low? Panda is able to
recognize this and to devalue the page accordingly.
why there is the Panda updates no more frequently? After all, the Web changed
but faster. The last Panda update took place in September 2014, putting it back
already almost nine months. Precisely was the next Panda update announced, but
the question of the frequency remains?

possible explanation for the relatively rare updates delivered straight Google
employee Gary Illyes on the SMX Advanced. According to him, data must be
collected and then analyzed after each update first, which takes time. Google
measures the impact of the updates on the basis of changing user interactions
such as click-through rates, length of stay or bounce rates and compares.
Ultimately it is these figures that express if the user does not get played off
the right for them or hit.


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